The Arbitron Airport Advertising Study 6.21.04
Successful outdoor campaigns should include an airport component. Airline Travelers log a lot of vehicle miles on the road and walking in a city or downtown area. Thus, Airline Travelers are heavy outdoor advertising consumers. Campaigns that currently market to these individuals can have the same success at the airport. The airport offers advertising space that reaches an affluent, upscale and captive audience. (page 27 of 37/#4)
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